Latest Articles

Consumers Starting to Seek More Functional Benefits From Water

Water on its own can be a healthy choice, but consumers are increasingly looking for more than just the basic benefits from H2O. Functional water has been on the rise, with this...  more »

[Video] The Meaning of Craft Food and Drink for Millennials

Millennials gravitate towards products that communicate a genuine message and offer a sense of discovery. This has resulted in craft-style branding that emulates a sense of...  more »

[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer the market. When asked about the most important aspect of plant-based foods, consumers said taste,...  more »

Frozen Food Consumption and the Influence of COVID-19

At the beginning of the COVID-19 pandemic, grocery sales rose across almost all categories due to stockpiling and panic shopping. Frozen foods sales increased dramatically as...  more »

Top Flavor Trends of the 2020 Winter Holidays

There are fewer things more iconic for winter than the image of sipping hot chocolate by a fire or prepping a dinner table full of spiced treats and piles of holiday cookies. This...  more »

How to Quench Consumers’ Thirst for Flavored Water With New Innovations

Water is essential, but that doesn’t mean it has to be boring. Increasingly, consumers want to drink flavored water, both sparkling and still. In fact, more consumers — especially...  more »

Innovation Meets Nostalgia in Winter Holidays Comfort Food

For the better part of 2020, the COVID-19 pandemic has been throwing off everything, including winter holidays and delayed family celebrations together, but that doesn’t mean...  more »

Chef Ted Lee of The Lee Bros. on Comfort and Bold Flavors

Ted Lee, Cookbook author, Food & Travel Journalist, TV Food personality, Co-Founder, The Lee Bros. Boiled Peanuts Catalogue.Ted Lee has never been more excited about cookbooks. The...  more »

[White Paper] Sustainable and High Quality Grapefruit

Symrise sources our white grapefruit from El Dorado, South Africa, the land of citrus.South Africa offers far more than wine and wild animals. The country is considered an...  more »

Biscuit and Cookie Trends in the Asian Market

Biscuits have come a long way from being perceived as just a package of plain squares made to dunk in morning tea. Consumers are looking to cookies, biscuits, and crackers more and...  more »

The latest information, innovation and inspiration in the world of sweet, including confectionery and dairy.

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...