Latest Articles

New Habits Under Quarantine Introduce Food and Health Trends

Trend Perspectives by Cynthia Maxwell It can take anywhere from 18-254 days for a person to form a habit, according to a study published by the European Journal of Social...  more »

Innovation Comes to the Fore in Ready-to-Eat Cereal Category

Partnerships with sweet goods makers among ways segment is reinventing itself. [more...]Flavor Trends Delivered to Your InboxSymrise In-sight is your top source for daily...  more »

Protein Dominates Breakfast

The majority (64 percent) of U.S. breakfast eaters think a healthy breakfast should be high in protein, finds Chicago-based Mintel Internationals Breakfast Foods U.S. report,...  more »

Yogurt Sales Sour as Our Breakfast Culture Changes

Despite shelves full of new varieties from Icelandic to Australian to coconut-based U.S. yogurt sales are in a multi-year slump. Yogurt companies are confident that more new...  more »

5 Breakfast Cereal Industry Trends

The global breakfast cereal market is expected to grow 3% per year to reach $40 billion in 2023, according to new research and analysis from Packaged Facts, a leading market...  more »

Cereal Isn't Dead, it Just Needs Better Strategy and Some 'Snap, Crackle and Pop'

Cereal isn't dead, it just needs better strategy and some 'snap, crackle and pop' It's no industry secret that cereal category sales have been in decline for a number of years. US...  more »

New Products Attempting to Get Younger Adults Hooked on Breakfast Foods

As people tend to love or hate breakfast, the most polarizing meal of the day, and most "breakfast believers" are baby boomers or families with children, companies are producing...  more »

Second Breakfast: An opportunity for dairy foods to be part of the mid-morning mini-meal.

The second breakfast, as the name suggests, is a meal consumed after breakfast and before lunch. Some might call it a mid-morning snack, but in the past month Ive heard the term...  more »

Forget smashed avocado, chickpea flakes could be the next big breakfast trend

Would you consider starting your day with a bowl of chickpeas? That could soon be an option on morning menus as research is underway to turn chickpeas into breakfast flakes....  more »

Mermaid Toast Is The New Most Instagrammable Thing On The Internet

First the rainbow food craze owned the Internet, what with its doughnuts and bagels and pizza. Then all those things took a turn for the pastel and every possible food item was...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...