Latest Articles

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

The Growing Focus on At-Home Food and Beverage Kits

Trend Perspectives by Cynthia Maxwell Wow! Until this year, we could not order a "Do-It-Yourself-Baskin-Robbins-Sundae-Kit." Complete with two quarts of ice cream, one of your...  more »

COVID-19 and the Future of Meals

How will we eat in 2025? Changes in consumer behavior, led by millennials and Gen Z, and the influence of technology on our everyday life are impacting the way food and beverage...  more »

10 Opportunity Areas for CPG and Retailers in a COVID-19 World

The COVID-19 pandemic will change society for years to come, with new patterns emerging in areas ranging from how we work to what we eat. While it’s still too early to know the...  more »

From Scratch Cooking to Home Baking: What Coronavirus-Fueled Trends Could Linger Post-Pandemic?

While many Americans have only been sheltering at home for a relatively short period, they are already telling market researchers that some recent habits – scratch cooking, home...  more »

[Webinar Recording] COVID-19: A New Normal for the Food and Beverage Industry

The coronavirus outbreak is a human tragedy. Consumer panic and dramatic shift of behavior has left businesses and brands in an urgent need to pivot their operations to keep pace. ...  more »

COVID-19: Center of the Store Report

The center of the supermarket represents a coming together of two worlds for shoppers: extreme convenience and extreme indulgence. Typically, this is where shoppers will spend the...  more »

Infographic: Symrise North America's Ice Cream Flavor Madness 2020

Symrise Flavor North America surveyed 10,000 consumers across the United States to determine America's most beloved ice cream flavor.In the proper fashion of a March Madness styled...  more »

Series Recap of Ice Cream Flavor Madness 2020

Symrise North America’s Ice Cream Flavor Madness 2020 Attention all, over here! We got it, the bracket of all brackets; a 64-team March Madness style bracket to reveal America’s...  more »

The Last Scoop Standing: Ice Cream Flavor Madness 2020

The Symrise Ice Cream Flavor Madness 2020 Bracket has ended and the Last Scoop Standing has been crowned. For a month we have been asking 10,000 consumers, in real time, to...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...