Latest Articles

Webinar Part 2: How to Position Your Brand in The Craft Artisanal Space

Symrise's webinar: 'How to Position Your Brand in The Craft Artisanal Space: Part 2' reflects extensive research into U.S. millennials using online and immersive research into the...  more »

Why Gut-Friendly Foods Are A Top Trend

Products designed to enrich digestive health are extending well beyond the yogurt aisle. If the past few years are any indication, digestive health will continue to grow and expand...  more »

Opposites Attract In The Frozen Dessert Market

At least thats the impression youd get after either 1) talking to industry experts about the state of the frozen dairy dessert space or 2) actually surveying that space in your...  more »

Symrise's Top 10 Trends And The 2018 Products Backing Them Up

Earlier this year, we released our Symrise North America Top Trends Report for 2018+. Symrise continually tracks trending foods, beverages, flavors and ingredients from around...  more »

Better-for-You Trend Impacting Sales of Non-Chocolate Candy

Like many segments of the U.S. food and beverage industry, non-chocolate candy was challenged by concerns about sugar consumption as more consumers tweaked their lifestyles to...  more »

2018 State of the Industry Report: It's Smooth Skating For Ice Cream Right Now

Consumers' love affair with ice cream is global in scope. In fact, the global ice cream market size was valued at US$54.80 billion in 2016 and is expected to grow at a compound...  more »

Webinar: How to Position Your Brand in The Craft Artisanal Space

Symrise’s webinar, 'How to Position Your Brand in The Craft Artisanal Space: Part 1’ reflects extensive research into U.S. millennials using the online range of Ideastream and...  more »

Report: More Than 80% Of Adults Will Consume Chocolate This Year

Chocolate consumption rates among U.S. adults are up 7% from a decade ago but have slipped in recent years, according to data in a new report by market research firm Packaged...  more »

11/07/2018

Sweet Talk

Tags: Dairy, Consumer TrendsSource: Bev Industry

Flexitarian Trends Impact Dairy, Alternative Drinks

The 15-second spot highlights the diversity of Targets product assortment, but also helps encompass what todays consumers also are seeing in their day-to-day lives. John Crawford,...  more »

Latest US Chocolate And Candy Trends According To Mintel: Bite Size, Functional Ingredients And Premium

The consumer research firm noted, although fun-sized confections are flying off the shelves during Halloween, Americans tend to treat themselves with bite-sized chocolate...  more »

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Events

02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...

12/25/2017
Happy Holidays from Symrise! See you in 2018!

Thank you for reading and sharing in-sight in 2017! We're taking a holiday...