Latest Articles

Satisfy Consumers’ Taste for Childhood Memories on National S’mores Day

While this summer’s backyard barbecues and campfires have not been the large social gatherings they’ve been in the past, kids and adults alike are still enjoying the classic...  more »

Infographic: Mainstream Flavor Trends Surfacing From COVID-19

The long period of stress, uncertainty, and social distancing will change consumer behaviors for years, even after the pandemic ends. While it’s still too early to know the...  more »

[Infographic] What Southern Revival Means to Food and Beverage Consumers

As a component of our Southern Revival Initiative, we surveyed +1,000 American consumers to identify their existing associations with Southern food, flavors and techniques that are...  more »

United States Consumers Turn to Indulgent Treats During the Pandemic

While American consumers have always turned to snack foods for comfort and enjoyment during challenging times, this behavior has been heightened during the coronavirus (COVID-19)...  more »

Webinar Recording: Mainstream Flavor Trends Surfacing from COVID-19

As we enter a re-opening phase in the face of COVID-19, we also enter a new phase of consumerism.In response to the pandemic, consumers have swiftly adapted their behaviors and...  more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

The Growing Focus on At-Home Food and Beverage Kits

Trend Perspectives by Cynthia Maxwell Wow! Until this year, we could not order a "Do-It-Yourself-Baskin-Robbins-Sundae-Kit." Complete with two quarts of ice cream, one of your...  more »

COVID-19 and the Future of Meals

How will we eat in 2025? Changes in consumer behavior, led by millennials and Gen Z, and the influence of technology on our everyday life are impacting the way food and beverage...  more »

10 Opportunity Areas for CPG and Retailers in a COVID-19 World

The COVID-19 pandemic will change society for years to come, with new patterns emerging in areas ranging from how we work to what we eat. While it’s still too early to know the...  more »

From Scratch Cooking to Home Baking: What Coronavirus-Fueled Trends Could Linger Post-Pandemic?

While many Americans have only been sheltering at home for a relatively short period, they are already telling market researchers that some recent habits – scratch cooking, home...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...