Latest Articles

Top 20 Flavor Trends of the Past Decade

Over the past decade, consumers developed generational preferences and consumption habits resulting in unexpected food and beverage trends. Between 2010 and 2020, the industry saw...  more »

2020 Winter Fancy Food Show Preview: A Recap Of Last Year's Trends

The 2020 Winter Fancy Food Show is right around the corner. This show will set the tone for the food, beverage and flavor trends that the new decade has in store. In anticipation...  more »

Winter Flavors from 5 Holiday Markets Around the World

Every year, the wintertime brings about a sparkle of festive magic, as cities across the globe welcome the holiday season in with their beloved, unique holiday markets. Visitors...  more »

The Meaning of Craft Food and Drink for Millennials

Millennials gravitate towards products that communicate a genuine message and offer a sense of discovery. This has resulted in craft-style branding that emulates a sense of...  more »

Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures and foodways. Today, chefs and mixologists are rediscovering the flavors of the South with the...  more »

6 Flavor Trends of 2019 in the Marketplace

Our Annual Flavor Trends Report is the result of interviews with today’s leading culinary chefs, pastry chefs and mixologists, consumer insights and research and menu tracking....  more »

The New South: A National Cuisine

The American South is a cultural melting pot, resulting in a unique food and beverage with local and global influences. We partnered up with Food Business News to share a deep dive...  more »

Pink October Themed Food and Beverage for a Cure

Since 1985, October has become universally observed as Breast Cancer Awareness Month (BCAM). With the mission of spreading awareness through education, fundraising and events...  more »

Social Media and the Food and Beverage World Collide

Trend Perspectives by Cynthia Maxwell I just made Flax Chia Pancakes today from a recipe I found on Pinterest only 30 minutes before cooking them. There are over 1.7 billion...  more »

[Video] Southern Revival: The New Flavors of the South

There’s a Culinary Renaissance flourishing below the Mason-Dixon Line, where Chefs and foodies alike are celebrating elevated flavors and global inspirations. Symrise’s Southern...  more »

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12/24/2019
Happy Holidays from Symrise, We'll See You Next Decade!

Thank you for reading, sharing and supporting In-sight in 2019 - here's to...

10/17/2019
Webinar: 5 Top Southern Flavors Influencing Mainstream Food and Beverage

Southern food and beverage was born from a melting pot of ethnicities, cultures...