Latest Articles

[Video] The Meaning of Craft Food and Drink for Millennials

Millennials gravitate towards products that communicate a genuine message and offer a sense of discovery. This has resulted in craft-style branding that emulates a sense of...  more »

Innovation Meets Nostalgia in Winter Holidays Comfort Food

For the better part of 2020, the COVID-19 pandemic has been throwing off everything, including winter holidays and delayed family celebrations together, but that doesn’t mean...  more »

[Video] Southern Revival: The New Flavors of the South

There’s a Culinary Renaissance flourishing below the Mason-Dixon Line, where Chefs and foodies alike are celebrating elevated flavors and global inspirations. Symrise’s Southern...  more »

The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2020

Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General Mills just announced the...  more »

Oat Milk Surges to Second Most Popular in Plant-based Dairy

In just a few years since oat milk first appeared on grocery store shelves, it has become the second most popular plant-based milk, according to sales statistics... [more...] more »

Infographic: Premium Indulgence and Emotional Discoveries Flavor Trends of 2020

Trends may be the single most important driver in the food and beverage industry and our team takes pride in identifying and analyzing the most compelling information available....  more »

Infographic: Healthy Lifestyle and Natural Goodness Flavor Trends of 2020

Trends may be the single most important driver in the food and beverage industry and our team takes pride in identifying and analyzing the most compelling information available....  more »

Leveraging Fall Flavors for Successful Sweet and Beverage Limited Time Offers

Fall can be a hectic season, with kids going back to school and many businesses laying the groundwork for the winter holiday rush. Yet despite being busier than summer, many people...  more »

Infographic: Mainstream Flavor Trends Surfacing From COVID-19

The long period of stress, uncertainty, and social distancing will change consumer behaviors for years, even after the pandemic ends. While it’s still too early to know the...  more »

Webinar Recording: Mainstream Flavor Trends Surfacing from COVID-19

As we enter a re-opening phase in the face of COVID-19, we also enter a new phase of consumerism.In response to the pandemic, consumers have swiftly adapted their behaviors and...  more »

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...