Latest Articles

A Discussion with Generation Z: Food Trends and Product Purchasing

Trend Perspectives by Cynthia Maxwell Although generations are typically categorized by events rather than arbitrary dates; Gen Z birth years are generally considered to fall...  more »

07/23/2020

Sweet Talk

Tags: Bakery, Dessert, Food TrendsSource: Mass Live

Off The Menu: Dessert Festival Becoming an Online Event

Pastry chefs and dessert lovers take note — Dessert Goals, the annual sweets-focused food festival, is being held virtually at the end of this month. [more...] more »

2020 State of the Confectionery Industry: Gummies Drive Growth in Chewy Candy Category

Established gummy brands and category newcomers continue to drive growth in the non-chocolate chewy candy sector. And so far, the sector has done well despite the unprecedented...  more »

Webinar Recording: Mainstream Flavor Trends Surfacing from COVID-19

As we enter a re-opening phase in the face of COVID-19, we also enter a new phase of consumerism.In response to the pandemic, consumers have swiftly adapted their behaviors and...  more »

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has identified a new wave of...  more »

Summer Inspiration Series: Make Dairy Foods Recession Proof. Help Retailers Provide Shoppers Meal Solutions, Along With a Touch of Comfort.

 Comfort, that’s what a lot of the world needs right now, especially the U.S. We are all fortunate to be working in the food industry because food is the one thing that unites us....  more »

COVID-19 and the Future of Meals

How will we eat in 2025? Changes in consumer behavior, led by millennials and Gen Z, and the influence of technology on our everyday life are impacting the way food and beverage...  more »

Top Premium Indulgence Flavors of 2020 and Beyond

Foodie culture storms on, with the love for high-quality, creative food and beverage options as the top interest for so many consumers in North America. Yet as lifestyles change,...  more »

8 Flavor Trends of 2020 That Inspire Emotional Discoveries

A great meal, a tasty snack or a fun drink can take you on an emotional journey far wider than the boundaries of any plate or cup, and consumers are eager to experience everything...  more »

Crisis Reveals Serendipity for Bakeries

The coronavirus (COVID-19) pandemic has skyrocketed demand for bread and other baked foods and snacks and has many operations running around the clock. And that adds complexity to...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...