Latest Articles

35 Frozen Desserts to Cool Off with This Summer

Sure, you could take a dip in the pool or hang out on a hammock in the shade. But our favorite way to stay cool? Food. Whether ice cream is your kryptonite or you’re a sucker for a...  more »

A Sneak Peek at the Summer 2020 Ice Cream Season; It’s Time to Start Planning for 2021

Ice cream is in demand. While many scoop shops and street vendors remain closed because of quarantine orders, retail and online---yes, online—sales of ice cream are breaking...  more »

Infographic: Symrise North America's Ice Cream Flavor Madness 2020

Symrise Flavor North America surveyed 10,000 consumers across the United States to determine America's most beloved ice cream flavor.In the proper fashion of a March Madness styled...  more »

Series Recap of Ice Cream Flavor Madness 2020

Symrise North America’s Ice Cream Flavor Madness 2020 Attention all, over here! We got it, the bracket of all brackets; a 64-team March Madness style bracket to reveal America’s...  more »

The Last Scoop Standing: Ice Cream Flavor Madness 2020

The Symrise Ice Cream Flavor Madness 2020 Bracket has ended and the Last Scoop Standing has been crowned. For a month we have been asking 10,000 consumers, in real time, to...  more »

Flavorful Four: Ice Cream Flavor Madness 2020

It has been a long road for the contenders but we are here; the Flavorful Four. Each regional winner has had to face some fierce competition, at times looking like they would not...  more »

The Eatin' Eight: Ice Cream Flavor Madness 2020

The ice cream world has been shaken up. We are reviewing the Eatin’ Eight and for the first time this tournament we will not be watching a #1 seed compete. After this article we...  more »

Super Sweet 16: Ice Cream Flavor Madness 2020

We witness the Super Sweet 16 play out this weekend and it did not disappoint. After this article we will be down to the final 8 flavors or as we call it The Eatin’ Eight. If you...  more »

Round of 32: Ice Cream Flavor Madness 2020

It’s been an exciting time with the Symrise North America Ice Cream Flavor Madness Bracket! We have now completed the first and second round, eliminating 48 teams and leaving us...  more »

03/23/2020

Sweet Talk

Tags: Ice Cream, Flavor Trends, DessertSource: Symrise

Round 1: Symrise North America’s Ice Cream Flavor Madness 2020

Alright folks we are live! We witnessed madness the first weekend of play for the Symrise Ice Cream Flavor Madness Bracket. If you are just joining us, refer to our introductory...  more »

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Events

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...

03/17/2020
Keeping Our Customers Top of Mind

While the current global situation is a far cry from business as usual, we want...