Trends Spell Innovation Opportunity for Dairy in 2021
Much has been said and written about the “quarantine 15” — the extra pounds many consumers packed on during shutdowns tied to the COVID-19 pandemic. According to Imbibe, consumers... more »
Latest Articles
Looking Back on Symrise’s 2020 Top Flavor Trends for North America
2020 certainly did not turn out the way that many of us expected. But from a food and beverage trends perspective, many of Symrise’s initial predictions for the year still rang... more »
A Look Back at How the Candy Industry Coped With COVID-19 in 2020
Event cancellations, economic impacts, and the general uncertainty of the last year left its mark on candy companies all over the world. [more...] more »
Evocore: A Flavor Encapsulation Solution by Symrise
Great taste is the most important repurchase driver within the dynamic food and beverage market. Flavor encapsulation enables your brands to protect great taste with liquid... more »
What Vanilla Means to Symrise Flavor North America
For people all over the world, vanilla elicits emotional connections and memories. From the delicious indulgence of a favorite chocolate bar to the scent of freshly washed laundry,... more »
2020 State of the Industry: It’s a Juggling Act for Cultured Dairy
The cultured dairy segment has been tossing multiple balls in the air in an effort to meet numerous — and sometimes seemingly conflicting — consumers trends. [more...] more »
Health Benefits and Messaging About Chocolate
How big of a deal is the health message about chocolates with consumers today? And which messages resonate most of all? [more...] more »
Baked Goods and Cereals Boost Symrise Sales, At-Home Cooking Remains Strong
The Flavor segment was driven by trends toward cooking and eating at home as changes in consumer behavior due to the pandemic continued throughout the third quarter. [more...] more »
[White Paper] Sustainable and High Quality Grapefruit
Symrise sources our white grapefruit from El Dorado, South Africa, the land of citrus.South Africa offers far more than wine and wild animals. The country is considered an... more »
[Video] Top Flavor Trends Investigation for 2020
Every year, our Marketing, Sensory and Consumer Insights team takes pride in selecting the most cutting edge flavor trends that are predicted to drive food and beverage for the... more »
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Events
11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World
As consumers steer away from animal products, plant-based alternatives conquer...
10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and...
