2020 State of the Industry: It’s a Juggling Act for Cultured Dairy
The cultured dairy segment has been tossing multiple balls in the air in an effort to meet numerous — and sometimes seemingly conflicting — consumers trends. [more...] more »
Latest Articles
Health Benefits and Messaging About Chocolate
How big of a deal is the health message about chocolates with consumers today? And which messages resonate most of all? [more...] more »
Baked Goods and Cereals Boost Symrise Sales, At-Home Cooking Remains Strong
The Flavor segment was driven by trends toward cooking and eating at home as changes in consumer behavior due to the pandemic continued throughout the third quarter. [more...] more »
[White Paper] Sustainable and High Quality Grapefruit
Symrise sources our white grapefruit from El Dorado, South Africa, the land of citrus.South Africa offers far more than wine and wild animals. The country is considered an... more »
[Video] Top Flavor Trends Investigation for 2020
Every year, our Marketing, Sensory and Consumer Insights team takes pride in selecting the most cutting edge flavor trends that are predicted to drive food and beverage for the... more »
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and especially the most vulnerable. Food is the essence of life and the bedrock of our cultures and... more »
Summer Inspiration Series: Create a Category
Let’s talk about creating a new category. This is not just a new formulation, such as high-protein ice cream, nor is it as simple as new packaging, such as yogurt in a pouch. Think... more »
The Growing Focus on At-Home Food and Beverage Kits
Trend Perspectives by Cynthia Maxwell Wow! Until this year, we could not order a "Do-It-Yourself-Baskin-Robbins-Sundae-Kit." Complete with two quarts of ice cream, one of your... more »
[Webinar Recording] COVID-19: A New Normal for the Food and Beverage Industry
The coronavirus outbreak is a human tragedy. Consumer panic and dramatic shift of behavior has left businesses and brands in an urgent need to pivot their operations to keep pace. ... more »
Products We Loved at the 2019 ECRM Everyday and Summer Seasonal Session
ECRM events bring together candy makers and retail buyers for meetings that resemble speed dating, since they have just 10 or 20 minutes at each appointment. [more...]RELATED: The... more »
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Events
10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and...
09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave
Gen Z holds a large stake in the future of the food and beverage industry. Our...
