Latest Articles

[Video] Top Flavor Trends Investigation for 2020

Every year, our Marketing, Sensory and Consumer Insights team takes pride in selecting the most cutting edge flavor trends that are predicted to drive food and beverage for the...  more »

Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and especially the most vulnerable. Food is the essence of life and the bedrock of our cultures and...  more »

06/25/2020

Sweet Talk

Tags: Industry, Innovation, DairySource: Berry on Dairy

Summer Inspiration Series: Create a Category

Let’s talk about creating a new category. This is not just a new formulation, such as high-protein ice cream, nor is it as simple as new packaging, such as yogurt in a pouch. Think...  more »

The Growing Focus on At-Home Food and Beverage Kits

Trend Perspectives by Cynthia Maxwell Wow! Until this year, we could not order a "Do-It-Yourself-Baskin-Robbins-Sundae-Kit." Complete with two quarts of ice cream, one of your...  more »

[Webinar Recording] COVID-19: A New Normal for the Food and Beverage Industry

The coronavirus outbreak is a human tragedy. Consumer panic and dramatic shift of behavior has left businesses and brands in an urgent need to pivot their operations to keep pace. ...  more »

Products We Loved at the 2019 ECRM Everyday and Summer Seasonal Session

ECRM events bring together candy makers and retail buyers for meetings that resemble speed dating, since they have just 10 or 20 minutes at each appointment. [more...]RELATED: The...  more »

3 Millennial Archetypes and Their Food and Beverage Choices

Possessing over $200 million in buying power, millennials make up the largest consumer group in the United States. Meet Beau, Sasha, and Evan – they represent the 3 millennial...  more »

02/12/2019

Sweet Talk

Tags: Sweet, News, Innovation, IndustrySource: Symrise

The Grand Opening of Symrise's Dedicated Sweet Goods and Dairy Applications Laboratory

Carol McBride, Category Director, Sweet Business Unit North America, announced that Symrise NA has opened their newly expanded and redesigned Food & Dairy Applications Lab for...  more »

Symrise's Code of Nature Launch Event Celebrates Sustainably Sourced and Transparent Ingredients

Code of Nature is Symrise’s new taste solution platform that celebrates natural and sustainably sourced food and drink ingredients. Launched in New York City on September 27, 2018...  more »

How Technology Is Projected To Transform Food & Beverage

Trend Perspectives With Cynthia Maxwell Food Tech Technology’s influence on food and beverage is a broad subject spanning from cultured meat to robots preparing your favorite...  more »

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Events

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...

09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our...