Dairy Foods Innovation: Formulating Experiences
Consumer packaged goods marketers are now going to great lengths to provide experiential moments. Here’s my favorite so far. For Valentine’s Day, Kraft Mac & Cheese launched a... more »
Latest Articles
Study: Higher Plant-Based Milk Prices Are Justified, But Dairy Milk is Too Cheap
While plant-based milk's retail prices can be twice that of dairy milk, the premium is justifiable because of its more expensive blending and bottling procedures and packaging... more »
The New Norm for Direct to Consumer Channels
Trend Perspectives by Cynthia Maxwell When you think about some of the positive shopping aspects that resulted from the challenges of 2020 & 2021, curbside delivery and grocery... more »
Trends Spell Innovation Opportunity for Dairy in 2021
Much has been said and written about the “quarantine 15” — the extra pounds many consumers packed on during shutdowns tied to the COVID-19 pandemic. According to Imbibe, consumers... more »
Looking Back on Symrise’s 2020 Top Flavor Trends for North America
2020 certainly did not turn out the way that many of us expected. But from a food and beverage trends perspective, many of Symrise’s initial predictions for the year still rang... more »
Veganuary 2021 Attracts Record Numbers With Boost to Confectionery Sales Predicted
UK non-profit organisation Veganuary is predicting 2021 is going to see its biggest participation since the global initiative began in 2014 with more than 440,000 participants... more »
What Food and Beverage Brands Can Expect in Healthy January
We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings – a time which consumers take... more »
Evocore: A Flavor Encapsulation Solution by Symrise
Great taste is the most important repurchase driver within the dynamic food and beverage market. Flavor encapsulation enables your brands to protect great taste with liquid... more »
Road Trips Were the Travel Trend of 2020 Introducing New Food and Snacking
Trend Perspectives by Cynthia Maxwell It's no surprise that the interest in road trips has risen as the result of 2020 events. Whether it was by car, van, or RV, road trips were... more »
4 Reasons Plant-based Milk Will Keep Growing After the Pandemic
Dairy alternatives have gone from trendy to on fire in 2020, and analysts weigh in on what will keep the segment booming in the upcoming years. [more...] more »
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Events
11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World
As consumers steer away from animal products, plant-based alternatives conquer...
10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and...
