Latest Articles

Millennials Call the Shots on Chocolate Consumption, says NCA Report

The National Confectioners Association (NCA) has released a detailed look at chocolate consumers, which found that while preferences for dark, milk and white chocolate vary widely...  more »

3 Millennial Archetypes and Their Food and Beverage Choices

Possessing over $200 million in buying power, millennials make up the largest consumer group in the United States. Meet Beau, Sasha, and Evan – they represent the 3 millennial...  more »

Infographic: Defining Craft Branding in Food and Beverage

You've certainly heard of craft food & beverage, but what does it mean? Increasingly prominent within the food and beverage realm, craft artisanal products are largely sought out...  more »

Webinar Part 2: How to Position Your Brand in The Craft Artisanal Space

Symrise's webinar: 'How to Position Your Brand in The Craft Artisanal Space: Part 2' reflects extensive research into U.S. millennials using online and immersive research into the...  more »

Webinar: How to Position Your Brand in The Craft Artisanal Space

Symrise’s webinar, 'How to Position Your Brand in The Craft Artisanal Space: Part 1’ reflects extensive research into U.S. millennials using the online range of Ideastream and...  more »

10/19/2018

Sweet Talk

Tags: Sweet, Millennials, Confectionery, Gen ZSource: FoodBev

Confectionery Brands Are Missing A Trick And A Treat At Halloween

With Halloween just around the corner, confectionery brands are gearing up to make the most of it. Because the spookiest day of the year isnt just about kids anymore October 31st...  more »

Millennials' taste buds and demand for healthier snacks force brands to innovate or be ignored

To tap into social media influencing millennials idea of perfection, confectionery brands are being forced to broaden their horizon of possibility and opportunity when marketing to...  more »

Trend Perspectives with Cynthia Maxwell: Plant Based Everything!

By Cynthia Maxwell, Trend Forecasting If your vegetarian, vegan or very health conscious your definitely aware of the growing plant-based food trends that are featured on...  more »

Trend Perpectives with Cynthia Maxwell: 2018 Color Trends

By Cynthia Maxwell, Trend Forecasting "Tired of Millennial pink? Say hello to Gen Z yellow!”-  A statement Instagram post from Vogue recently.  Hints to me that things are going...  more »

03/26/2018

Sweet Talk

Tags: Sweet, Millennials, Food Trends, sweetSource: PSFK

How Dessert Goals Creates A Multi-Sensory Brand Experience

Miraya and Liang, co-founders of Desserts Goals, have created a multi-sensory strategy that all brands can learn from and be inspired by A lot of people talk about creating a brand...  more »

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Events

03/28/2019
Webinar: How to Unlock the Real Tastes of Nature for Cleaner Labels

The food and beverage landscape is changing. Consumers, specifically...

03/20/2019
Expo West 2019: Probiotics Are Alive and Thriving; Make Sure Your Dairy Products Deliver

I'm still digesting everything learned at Expo West, and then mix in the...