Latest Articles

Baby boomers driving clean label trend

Millennials may get the lion's share of the headlines, but baby boomers are leading the clean label trend. The demographic's purchasing power, combined with an interest in...  more »

How to Create Immediate Opportunities for Your Brands in the Indulgent Space - Part 2 of 2

By Emmanuel Laroche, VP Marketing & Consumer Insights, Symrise NA This post is part 2 of a 2 part series. Consumers are always craving for gourmet food and drink experiences....  more »

Boomers Set Their Own Food Standards

It's no secret that Millennials are changing the food and nutrition landscape. But Boomers have their own set of unique ideas about what they want on their plate. The International...  more »

Boomers Talking Snack

Millennials and Gen Y usually get the credit for shifting U.S. eating patterns away from three square meals and toward constant grazing. But new research from The NPD Group finds...  more »

Surprise! Boomers snack more than millennials

by Monica Watrous CHICAGO - Think millennials are driving the snack food industry? Think again, said The NPD Group, which found baby boomers consume ready-to-eat snacks 20% more...  more »

Coffee Market Drivers for 2016 and Beyond

Many factors are driving the coffee market.  In fact, Millennials are spurring growth, especially for the single-cup segment.  On average they are consuming just over 1 cup of...  more »

Nostalgia Flavor Inspiration for Millennials and Boomers

Nostalgia is alive and well. We illustrated this in our recent "Trend Perspectives" series where Trend Forecaster Brad Ross looked at the drivers for "Retromania". Both Boomers and...  more »

Trend Perspectives with Brad Ross: Purpose

By Brad Ross, Global Trend Forecasting Purpose Whole Foods promotes Community Giving Days where 5% of that day’s net sales are given to local non-profits. Google invests in...  more »

Are food marketers missing a trick? (Hint: over 65s like yogurt and protein bars too)

The number of Americans aged 65+ will double in the next 25 years. But manufacturers of products that could have strong appeal to this demographic (Greek yogurt, protein bars) are...  more »

Stiff Competition in the Frozen Aisle

Market Drivers & Trends Part 1 of a 3 part Symrise Series. The frozen aisle is facing stiff competition from many areas in the supermarket. More specifically, frozen entrées are...  more »

Baby boomers are the generation birthed during the baby boom after World War II.

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...