Ube: The Filipino Tuber Taking Over The World
The seller pointed to the large canisters sitting on his vibrantly painted cart and asked me my flavour preference. On that humid afternoon in Manila, nothing sounded better than a... more »
Latest Articles
Is 2021 The Year of Vegan Baking?
Already a lively subculture, WGSN expects the audience for vegan baking to continue growing in 2021, fueled by concerns about animal welfare, environmental issues and better... more »
Consumers to Refocus on Healthy Eating in 2021 After COVID-19 Snacking
Over the last couple of decades, sugar has been considered as the No. 1 dietary evil, with much attention given to the dangers of excessive amounts in a diet. [continue...] more »
Baked Goods and Cereals Boost Symrise Sales, At-Home Cooking Remains Strong
The Flavor segment was driven by trends toward cooking and eating at home as changes in consumer behavior due to the pandemic continued throughout the third quarter. [more...] more »
These Thanksgiving Desserts Nod to Tradition But Embrace Something New
These desserts are an homage to the traditions I can’t wait to get back to, except I’m putting my own spin on them this year. And I’m gonna put them right in the center of my... more »
The Impact of COVID-19 on Game Day Snacking
Trend Perspectives by Cynthia MaxwellHistorically, game day food has consisted of bite-sized chicken wings, sausage balls, jalapeno poppers, and various dips. One trend that has... more »
New Poll Finds Consumers Eating More Baked Goods as a Result of Pandemic
The coronavirus pandemic has led to a rise in consumers’ cravings for comfort foods and indulgent items like baked goods. [more...] more »
Celebrating the Sweetest Day of the Year with Innovative Dessert Trends
It’s time to treat yourself! October 17th is officially the Sweetest Day of the Year during National Dessert Month, so it would be a crime for everyone not to enjoy their favorite... more »
8 Denver Shops Serving Seasonal Sweets and Drinks This Fall
Fall has finally arrived, bringing with it cooler temperatures, shifting scenery and of course, our favorite seasonal sweets. There’s no shortage of spots to swing by for your... more »
Product Showcase 2020: The Trendsetters Leading the Way for Six of the Hottest Trend Predictions for 2021 and Beyond
From Ginger Bakers' vegan cakes, to KPOP's sustainable seaweed snacks and Bart & Judy's 'clean' gourmet chocolate chip cookies, we've teamed up trendsetters with food trendologist... more »
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Events
11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World
As consumers steer away from animal products, plant-based alternatives conquer...
10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and...
