Latest Articles

[Mini-Webinar] How Low Can You Go? Bring Premium Hard Seltzer, Low and Non-Alc Spirits to Life

How low can your ABV go? It's time for your beverage brands to tap into the changing industry with great tasting hard seltzer, low ABV or alcohol-free products. Join us on Thursda...  more »

What's Hitting the Shelves? New Product Launches: January 2021

From hard seltzer lemonades to CBD beverages, we take a look at some of the new products hitting the shelves around the globe. [continue...] more »

Weight Loss, Relaxation Shaping Beverage Trends

Beverages that promote health and wellness, escapism and value will be in the spotlight next year, according to Imbibe. The Chicago-based beverage development company’s trend...  more »

New Habits Under Quarantine Introduce Food and Health Trends

Trend Perspectives by Cynthia Maxwell It can take anywhere from 18-254 days for a person to form a habit, according to a study published by the European Journal of Social...  more »

Top Flavor Trends for 2020 Inspired by Natural Goodness

Both organic and natural food continue to boom, with an increased focus in 2020 on earthy, natural products in all their forms. That means that instead of just turning to items...  more »

COVID-19's Impact on Alcoholic Beverage Categories

It’s no secret that the nationwide measures to stop the spread of COVID-19 have had devastating effects on bars, restaurants, and breweries reliant on dine/drink-in traffic. While...  more »

Drink to That: Key Suppliers Detail “Adventurous” and Sophisticated Beverage Trends

For Charlotte Kern, Senior Marketing Manager at Symrise (EAME), storytelling means there’s a human touch central to the product experience. “It makes consumers feel particular care...  more »

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...