Latest Articles

Why Craft Soda Is The Next Wave Of Virgin Drinks

The fizzy drinks we once drank as kids come in an assortment of iridescent colours, pack a powerful sugary punch, and just a sip is enough to summon memories from childhood parties...  more »

Fizzy Notion: B.C. Craft Breweries Are Going Pop

And some are going in a totally different, alcohol-free direction: soda pop. And in the family-friendly tasting room, its proving to be a big hit. Victorias Phillips Brewing and...  more »

Trends Driving Flavored Malt Beverages in 2018

So-called "malternatives" first appeared in the beer aisles in the 1980s, when changes in the tax code undermined the market for wine coolers and opened an opportunity for...  more »

America Embraces Bittersweet Italian Sodas

If you live in a city like Philly or Brooklyn, where Italian mom-and-pop shops are still hanging on, where pork store remains in the lexicon and Sundays are meant for meatballs and...  more »

Premium Craft Beverages on Upswing at Foodservice

Consumers continue to look to the foodservice segment for quick and convenient snacks and meals. From 2015 to 2017, the limited-service restaurant (LSR) segment grew 11.8%,...  more »

Savory, spicy and botanical: Exotic flavors can breathe new life into soda

New takes on traditional favorites like citrus and berry are helping breathe life in the category; as are more exotic additions such as ginger, cinnamon, coffee and cucumber. ...  more »

Coffee Soda looks to build a national buzz

About five years ago, a friend took me to a Nashville coffee shop to try something called coffee soda, which sounds like a mash-up of two of America's favorite beverages. The...  more »

This Brooklyn Made Sparkling Citrus Coffee Is Your Summer Seltzer-Cold Brew Combo

Brooklyn-based visual designer and FounderThi Lamdoesnt like the taste of black coffee, an awkward problem he also has a lot to be thankful for. Thats because his quest to find,...  more »

Think pink: Could a rosy tonic water signal opportunity for craft mixer makers?

Alcohol producers are thinking pink as the rose trend continues to gain staggering ground. Since 2001, rose exports to the U.S. from France's Provence region are up an incredible...  more »

New product Kolibri offers bespoke soft drink drama

A new soft on the scene is looking to bring a more theatrical experience to alcohol-free offerings - without creating more work for bartenders. Kolibri is a bottled drink that...  more »

There is still growth in carbonated soft drinks.

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02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...

12/25/2017
Happy Holidays from Symrise! See you in 2018!

Thank you for reading and sharing in-sight in 2017! We're taking a holiday...