Latest Articles

Millennials' taste buds and demand for healthier snacks force brands to innovate or be ignored

To tap into social media influencing millennials idea of perfection, confectionery brands are being forced to broaden their horizon of possibility and opportunity when marketing to...  more »

Pastiglie Leone: Because Even Italy's Checkout Aisle Candy Is Beautiful

And recently, I picked up some strange candies, packaged in beautiful, ornate tins, a design from another century. I thought why not? (the line was long) and threw them in the...  more »

Some Like It Hot: Spicy Candy On The Rise

Multiple brands have come out with spicy candiesrecently,such asStarburstandSkittlesSweet Heat and Jolly Ranchers Hotties, that have hit the candy trend right on point.Sales of...  more »

The Top Five Trends Spotted at Sweets & Snacks Expo 2018

It's no surprise at a candy and snacks show that chocolate would have a significant presence, from bars, to being cascaded over popcorn, to being featured as part of snack mixes....  more »

Charting a growth course for chewy candy

No matter whos enjoying it, chewy candy serves as the perfect vehicle for flavor and fun. And Morinaga America, maker of HI-CHEW fruit chews, understands that well, as Brand...  more »

Taylor ham ice cream is about to conquer the world. Okay, maybe just New Jersey

The undying Jersey love affair with Taylor ham is about to take a giant, funky step. Windy Brow Farms in Fredon (Sussex County) has introduced what it's calling the state's first...  more »

Using Grandmother's Technique, an Italian Immigrant Brings Authentic Gelato to Lower Greenville

All-American is a series that looks at beloved, longstanding North Texas eateries and examines their histories while exploring how the food has changed - for the good or bad - over...  more »

And the Latest Churro Flavor to Come to Disneyland Is

First, we had gold churros. Then we had lightsaber churros. Then pumpkin spice and rose gold churros. And now, in the next expected step for Disneyland snacks, we have a rich...  more »

Chocolate and agroforestry accelerate in El Salvador

ZACATECOLUCA, El Salvador - The waist-high trees in Jose Francisco Merino Umana's field have sprouted branches and lush green leaves, but their modest size doesn't convey the full...  more »

2018 Bakery Trends: Oven Lovin'

Perhaps its just how the cookie crumbles. But when it comes to food trends, there are few food categories like bakery foods that illustrate the large gap between what consumers...  more »

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Events

02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...

12/25/2017
Happy Holidays from Symrise! See you in 2018!

Thank you for reading and sharing in-sight in 2017! We're taking a holiday...