Latest Articles

Elderberry Demand Soars as Consumers Seek an Immunity Boost

From beverages to popsicles, more companies are adding the deep purple berry to a variety of offerings for its hue, flavor and health appeal. [more...] more »

What Food and Beverage Brands Can Expect in Healthy January

We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings – a time which consumers take...  more »

Drinking Cocoa Can Make You Smarter, Say Scientists

New study, published in Scientific Reports, is the first to recognize the cognitive effects of flavanols in young, healthy participants and the link with brain activity. [more...] more »

Taste and Price are Table Stakes for Trendy Food Items

Consumers are most concerned about how trendy foods taste, what they cost and how good they are for their health, according to a new report from Kearney. The management consulting...  more »

Beating the Beverage Buzz: Analyzing Healthy Drink Trends

Healthy drinks are hitting supermarket shelves, sports stores and spa boutiques alike. Marketing companies are spinning out narratives that accentuate what seems like every...  more »

Plant-based Foods: Good for Consumers, Good for the Planet

There is a new focus on plant-based options, and soybeans – a complete protein – offer enormous potential as an ingredient in a wide selection of fresh bakery products. [more...] more »

The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2020

Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General Mills just announced the...  more »

Trending Ingredients and Health Benefits in Functional Ready-to-Drink Beverages

Beverage consumers want products that deliver on taste while providing a wide variety of functional benefits to support health and wellness goals. [more...] more »

Health Becoming Integral to Condiment Innovation

Condiment makers are offering consumers more than flavor, with product developers adding healthy attributes to their latest innovations to grow sales. Approaches taken include the...  more »

Confusion May Come with Unacceptable Ingredient Lists

The trend of unacceptable ingredient lists began several years ago with Whole Foods Market being a pioneer. Now, many retailers, e-tailers and foodservice businesses have such...  more »

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...