Latest Articles

[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer the market. When asked about the most important aspect of plant-based foods, consumers said taste,...  more »

Top Flavor Trends of the 2020 Winter Holidays

There are fewer things more iconic for winter than the image of sipping hot chocolate by a fire or prepping a dinner table full of spiced treats and piles of holiday cookies. This...  more »

Innovation Meets Nostalgia in Winter Holidays Comfort Food

For the better part of 2020, the COVID-19 pandemic has been throwing off everything, including winter holidays and delayed family celebrations together, but that doesn’t mean...  more »

Americans are Drinking More Alcohol in 2020, and a Love of Hard Seltzer is Fueling the Rise

Americans' love of hard seltzer is fueling growth in alcohol sales, a new analysis by IWSR Drinks Market Analysis has found. Overall alcohol sales volumes are expected to rise over...  more »

Biscuit and Cookie Trends in the Asian Market

Biscuits have come a long way from being perceived as just a package of plain squares made to dunk in morning tea. Consumers are looking to cookies, biscuits, and crackers more and...  more »

The Impact of COVID-19 on Game Day Snacking

Trend Perspectives by Cynthia MaxwellHistorically, game day food has consisted of bite-sized chicken wings, sausage balls, jalapeno poppers, and various dips. One trend that has...  more »

Ways to Capitalize on Cookie Market Growth

It’s a rule all food manufacturers know. Taste is king. And to be the king of the cookie market, taste remains priority No. 1. Consumers have shown that they prefer the taste of...  more »

Coronavirus Spurs Brand Innovation

As miserable and devastating as coronavirus is, there is exceptional creativity happening around us... Innovation is the development of new customer value through solutions that...  more »

[Video] Signature Taste Platform Made With The Best of Nature

Today’s consumers look for ‘real, authentic food’ made with the best of nature, carefully sourced and processed, delivering great taste. Under Code of Nature, Symrise Flavor North...  more »

New Poll Finds Consumers Eating More Baked Goods as a Result of Pandemic

The coronavirus pandemic has led to a rise in consumers’ cravings for comfort foods and indulgent items like baked goods. [more...] more »

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...