Latest Articles

#DrinkTok: How One App Is Influencing What We Sip

Over the past year, TikTok has become so much more than a forum for choreographed dances. Not only has it changed the music industry and given us countless viral food hacks, but,...  more »

4 Key Trends Behind Rising Interest in Mocktails

At the start of COVID lockdown, alcohol sales went through the roof as people stocked up and got ready for lots of time at home away from their favorite bars. As the months went...  more »

Plant Based Charcuterie Is The Hottest Trend For The Vegan Crowd

With ‘plant-based’, ‘at-home-dining’, ‘comfort foods’ and ‘charcuterie/grazing boards’ making their way on to so many “top trends in food” lists for this year, it makes perfect...  more »

Candy Innovation & Indulgence: How Sweet It Is!

While the pandemic has wrought widespread disruption and uncertainty to U.S. consumers for nearly a year, candy lovers are finding refuge in sweet treats, manufacturers are working...  more »

Hard Alternatives Emerges as Fast-Growing Alcoholic Beverage Segment

Hard seltzer took off in 2020, making up 21 percent of Drizly's beer sales with a year-over-year sales increase of 495 percent. [continued...] more »

The Brands and Trends Shaping The Low- And No-Alcohol Category

While overall alcohol consumption is expected to have declined in 2020 the low- and no-alcohol market is continuing to expand, with consumption expected to grow 31% by 2024,...  more »

From Birria Tacos to Fufu, Here Are The Latest TikTok Food Trends — But Will They Stick Around?

A loaf of bread and a chocolate orb have never been so popular. At least that’s been the feeling over the past year, when TikTok has spurred a barrage of food trends that have made...  more »

Study Shows Why Functional Beverages Should be Targeted at Specific Consumers

Functional beverages are popular, but should not be lumped into a single category, according to a study by Brightfield Group's Evergi platform. Consumers of different functional...  more »

Charcuterie Boards Go Sweet

What started out as simple plates of meats and cheeses has exploded into full-blown artistry. In the French tradition, charcuterie (pronounced "shahr-ku-tuh-ree") is the art of...  more »

The Biology of Coffee, One of the World’s Most Popular Drinks

You’re reading this with a cup of coffee in your hand, aren’t you? Coffee is the most popular drink in many parts of the world. Americans drink more coffee than soda, juice and tea...  more »

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11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...