Latest Articles

The Secret World Of Coffee Cup Lid Design

We've all been there. You have a cup of hot coffee in a paper to-go cup with a lid, but when you go to take a sip the contraption betrays your trust and you spill hot liquid on...  more »

Laduree looks to Vera Wang for new pastry collection

French patisserieLadurehas teamed up with American fashion designer Vera Wang to launch a new collection of dramatic black and white-themed desserts inspired by Wang's iconic...  more »

Trend Perspectives by Cynthia Maxwell: Bold and Beautiful Colors in Packaging for Food and Beverage

By Cynthia Maxwell, Trend Forecasting Cherry Tomato, Lime Punch, Ultra Violet! These are some of the bright additions to Pantone’s spring 18 fashion color palette. I talked...  more »

Trend Perspectives by Cynthia Maxwell: Looking at the Future of Color Trends

As we head into fall and winter thinking only of pumpkin flavors, turkey, holiday décor and cold weather clothing, the Spring 2018 runways have ended and Pantone has released their...  more »

Trend Perspectives by Cynthia Maxwell: The Changing Face of the Retail Store

By Cynthia Maxwell, Trend Forecasting “In 2017, 8,642 retail stores will close in North America.” - Doug Stephens, The Business of Fashion. For years now, seven from my personal...  more »

Unique and Innovative Product Packaging Attracts Consumers

By Cynthia Maxwell, Trend Forecasting I remember when Evian released the limited edition Christian Lacroix 750ml bottle. The delicate white lace design was so beautiful with the...  more »

A person experiences virtual reality and food - VR, AR technology and food

Trend Perspectives by Cynthia Maxwell: The Intersection of Technology and Food

By Cynthia Maxwell, Trend Forecasting “I WONT BE IMPRESSED WITH TECHNOLOGY UNTIL I CAN DOWNLOAD FOOD.”I recently saw this posted on a friends Instagram page and it reminded me of...  more »

Beer hotel

This Is What The World's First Beer-Themed Hotel Will Look Like (If Built)

Jacuzzis filled with beer. And let's not forget every meal paired with beer. That's the idea behind the world's first craft beer hotel - the brain child of the Scotland-based...  more »

Pantone Greenery Color of the Year 2017

Trend Perspectives by Cynthia Maxwell: How to Embrace Green

By Cynthia Maxwell, Trend Forecasting Embrace Green! What do you think of when you think of the color green?  Some say nature, money, or even the phrase “green with envy.” I...  more »

Comics And Beer Go Hand In Hand At This Superhero-Inspired Brewery

For some of us, it's impossible to ignore the attraction to a well-written and inspiring comic book story. Maybe that's why Anaheim-based Unsung Brewing Company has found success...  more »

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02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...

12/25/2017
Happy Holidays from Symrise! See you in 2018!

Thank you for reading and sharing in-sight in 2017! We're taking a holiday...