Latest Articles

Young Master Collabs With Yan Chim Kee for the Release of two Limited-Edition Coconut Beers

After successfully launching new beers in collaboration with various Hong Kong brands last year, Young Master Brewery welcomes the Year of the Ox with two new beers in partnership...  more »

Looking Back on Symrise’s 2020 Top Flavor Trends for North America

2020 certainly did not turn out the way that many of us expected. But from a food and beverage trends perspective, many of Symrise’s initial predictions for the year still rang...  more »

Elderberry Demand Soars as Consumers Seek an Immunity Boost

From beverages to popsicles, more companies are adding the deep purple berry to a variety of offerings for its hue, flavor and health appeal. [more...] more »

Evocore: A Flavor Encapsulation Solution by Symrise

Great taste is the most important repurchase driver within the dynamic food and beverage market. Flavor encapsulation enables your brands to protect great taste with liquid...  more »

These Were Supposed to be the Top Food Trends for 2020. How Many Have You Tried?

This year was predicted to be big for plant-based proteins and West African cuisine. But did you ever get around to trying them? Here's a look book at what were the predicted food...  more »

Consumers Starting to Seek More Functional Benefits From Water

Water on its own can be a healthy choice, but consumers are increasingly looking for more than just the basic benefits from H2O. Functional water has been on the rise, with this...  more »

Weight Loss, Relaxation Shaping Beverage Trends

Beverages that promote health and wellness, escapism and value will be in the spotlight next year, according to Imbibe. The Chicago-based beverage development company’s trend...  more »

From Comfort Food to Carob and Wanderlust-Inspired Wines: The Pandemic is Shaping the Way Consumers Eat and Drink

To refresh its seventh annual Culinary & Cocktail Trend Forecast for 2021, Kimpton Hotels & Restaurants released a look back at how the pandemic has impacted food and beverage...  more »

Top Flavor Trends of the 2020 Winter Holidays

There are fewer things more iconic for winter than the image of sipping hot chocolate by a fire or prepping a dinner table full of spiced treats and piles of holiday cookies. This...  more »

Top Five Food Trends for 2021

As Covid-19 transforms our shopping and eating habits, we are expecting to see a shift in focus within the global food landscape as we move into the new year. From functionality...  more »

Flavor trends are the flavors gaining favor.

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Events

11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World

As consumers steer away from animal products, plant-based alternatives conquer...

10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and...