Latest Articles

Satisfy Consumers’ Taste for Childhood Memories on National S’mores Day

While this summer’s backyard barbecues and campfires have not been the large social gatherings they’ve been in the past, kids and adults alike are still enjoying the classic...  more »

08/06/2020

Sweet Talk

Tags: Bakery, Flavor Trends, pastrySource: Symrise

5 Of The Most Inventive Bakeries in the United States

Across the United States bread experts and top-tier pastry chefs are whipping up batches of baked goods that are noteworthy for their unbelievable flavors, unique culinary...  more »

2020 State of the Confectionery Industry: Hard Candy Sales Dip

Dollar sales dropped by 2.6 percent in year ending June 14, IRI says. While the chewy candy category continues to grow, U.S. sales for hard candy — driven by lollipops and...  more »

A Discussion with Generation Z: Food Trends and Product Purchasing

Trend Perspectives by Cynthia Maxwell Although generations are typically categorized by events rather than arbitrary dates; Gen Z birth years are generally considered to fall...  more »

Infographic: Mainstream Flavor Trends Surfacing From COVID-19

The long period of stress, uncertainty, and social distancing will change consumer behaviors for years, even after the pandemic ends. While it’s still too early to know the...  more »

07/30/2020

Sweet Talk

Tags: Asian, Baking, Bakery, Flavor TrendsSource: Time Out

You Can Now Get These FilipinX Pastry Boxes Delivered To Your Door

These pasalubong treat boxes are filled with modern spins on Filipinx and Asian flavors, such as ube puto with cheese, mini peach-mango pies, black sesame cinnamon rolls with a...  more »

Summer Inspiration Series: Connect with Consumers Through Limited-Edition and Seasonal Offerings

 Today let’s talk about connecting with consumers through limited-edition and seasonal offerings. But first…Happy National Ice Cream Month! Make sure you enjoy a scoop or two on...  more »

07/28/2020

Good Libations

Tags: Asian, Flavor Trends, TeaSource: STiR

Premium Tea On the Rise in South Korea

A  drum set is squeezed in the corner of a sun-drenched rooftop balcony at Harney & Sons teahouse in Seoul’s quiet Yeonhui-dong area. Three contractors are discussing how best to...  more »

Confectionery Innovation From the 5 Most Creative Candy Shops Around the World

There’s nothing sweeter than a trip to the candy store. Bright and colorful confections abound, creating a magical experience for visitors of all ages. From classic candies and...  more »

Why the Margarita Has Been the Most Important Cocktail of 2020

The Margarita is a drink that needs no introduction. The tart and tangy mix of fresh lime juice, tequila, and orange liqueur consistently ranks as America’s favorite cocktail and...  more »

Flavor trends are the flavors gaining favor.

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...