Latest Articles

Wellness Products That Are Built For Beauty

Trend Perspectives With Cynthia Maxwell Beauty products have been incorporating food, plant and herbal ingredients for quite some time. So much so, that besides completely plant...  more »

Dairy Plays A Role In The Global Health & Wellness Trend

The global health and wellness trend provides a great opportunity to showcase the benefits dairy foods and ingredients provide to people of all ages, around the world. Beyond...  more »

Protein Packing A Punch As More Foods Tout The Trendy Nutrient

While protein has its roots in foods such as chicken, eggs and almonds, growing consumer demand has lead to its emergence in a host of new places, some of them unusual and...  more »

The Hidden Drivers Behind Natural and Organic

It's no secret that consumer interest in natural and organic fare has risen dramatically in recent years. Social media aggregates show that each term has increased more than 300%...  more »

Mushrooms are turning up in coffee, chocolate, even beauty 'dusts' - how come?

We all want to sleep better and feel less stressed, to have more energy and fewer illnesses, and we'd like to be able to think more clearly, too. If only there were a magic potion...  more »

Healthfulness, indulgence win today's consumer

Consumers are interested in wellness and mindful indulgence. Image credit: Graff NEW YORK Successful consumer packaged goods companies are evolving their offerings to meet specific...  more »

Organic sales projected to rise as more millennials have children and seek clean options for kids

New research published by the Organic Trade Association connecting parenting to increased organic purchases suggests sales of organic could see a significant boost in the coming...  more »

Exploring the Craft Revolution in the Beverage Category

By Kate Schlientz, IntoxiKate.com Chefs, restaurateurs, and mixologists have boots to the ground, and with a close eye on the consumer pulse, can quickly introduce and navigate...  more »

The Next Generation of Plant-Based Beverages

Plant based is more than a buzzword. It's a lifestyle trend driven by consumer interest in both personal wellness and concern for the global ecosystem, and it's got staying power,...  more »

Ten trends at Expo West 2017

What's old is new again in natural and organic product launches. Ancient wisdom, a notion of back-to-basics nutrition, remains a driving force in packaged food and beverage...  more »

Health requires healthy food.

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02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...

12/25/2017
Happy Holidays from Symrise! See you in 2018!

Thank you for reading and sharing in-sight in 2017! We're taking a holiday...