2021 Trends That May Influence Food Marketing
COVID-19 brought disruption to nearly every industry in 2020. Food marketers, take note of the following trends that may impact the food and beverage industry this year and beyond.... more »
Latest Articles
Symrise Flavor North America Reports on Top Flavors for 2021
As 2021 begins, consumers often use the new year as motivation for a fresh start and an opportunity to embrace change, especially in their food and drink choices. Symrise delved... more »
Trends Spell Innovation Opportunity for Dairy in 2021
Much has been said and written about the “quarantine 15” — the extra pounds many consumers packed on during shutdowns tied to the COVID-19 pandemic. According to Imbibe, consumers... more »
Delivering a Brand’s Promise During a Pandemic
A panel of marketing executives discussed bringing a brand’s promise to life during a webinar hosted by the Chicagoland Food and Beverage Network (CFBN) on Dec. 8. [continue...] more »
How Will Covid Shape Food and Drink Trends in 2021?
This time last year, few could have predicted a virus would wreak such havoc worldwide. In its wake, the grocery sector has endured challenges that would have seemed preposterous... more »
Looking Back on Symrise’s 2020 Top Flavor Trends for North America
2020 certainly did not turn out the way that many of us expected. But from a food and beverage trends perspective, many of Symrise’s initial predictions for the year still rang... more »
A Look Back at How the Candy Industry Coped With COVID-19 in 2020
Event cancellations, economic impacts, and the general uncertainty of the last year left its mark on candy companies all over the world. [more...] more »
Evocore: A Flavor Encapsulation Solution by Symrise
Great taste is the most important repurchase driver within the dynamic food and beverage market. Flavor encapsulation enables your brands to protect great taste with liquid... more »
What Vanilla Means to Symrise Flavor North America
For people all over the world, vanilla elicits emotional connections and memories. From the delicious indulgence of a favorite chocolate bar to the scent of freshly washed laundry,... more »
2020 State of the Industry: It’s a Juggling Act for Cultured Dairy
The cultured dairy segment has been tossing multiple balls in the air in an effort to meet numerous — and sometimes seemingly conflicting — consumers trends. [more...] more »
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Events
11/30/2020
[Webinar] Key Opportunities & How to Succeed in a Plant-based World
As consumers steer away from animal products, plant-based alternatives conquer...
10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and...
