Latest Articles

Symrise Launches Flavors for Low- and No-Alcohol Beverages

Symrise Flavors North America launched Spirit Signatures, a portfolio of flavor solutions for low- and no-alcohol beverages. The lineup includes Kentucky Whiskey, Tennessee...  more »

Houston's Rising Star Chefs Talk Seasonality and Flavor Innovation

This article is a recap of the 2019 StarChefs' Houston Rising Stars event that took place in December. Houston’s Rising Star Chefs participated in a Symrise roundtable discussion...  more »

Opinion: What Will Cocktails Look Like Post-Coronavirus?

From modernising tiki and disco drinks, to streamlining costs and simplifying methods, Julian de Féral presents what he thinks bars and their drinks will look like post-lockdown....  more »

Consumers Demand Nutritious, Zero-proof Beverages

As research and information about health and wellness has become more widely available in the digital age, consumers are being more proactive and purposeful with their food and...  more »

Flavor of the Week: Cynar 'Every Bartender's Bitter Secret Weapon'

Cynar is experiencing a resurgence on cocktail menus as consumer interest in bitter and botanical flavors grows. Made from 13 different herbs and plants, including the main...  more »

Hard Coffee, Hard Kombucha — Experts Say No Beverage Is Safe From Alcohol

Big alcohol brands are following, not leading. And where they are headed is alternative drink categories, many of them “hard” versions of nonalcoholic beverages. Hard seltzer...  more »

Alcohol-Free Liquor and Cocktails: Everything You Need to Know

Dry January, Sober October, No-Booze November sober months -- and complete sobriety, as a matter of fact -- are all the rage as the sober-curious movement grows. People are...  more »

Mixer Advancements Bringing Beverage Innovation Home

Bar-quality drinks at home thats what many consumers are creating with the slew of new mixers in the marketplace. Move over juice, seltzer and tonic, and make way for all-in-one...  more »

The Cocktail Trends From StarChefs ICC 2019 That Have People Buzzing

Food has always been tied to beverage; and as chefs innovate and set new foundations for the culinary industry, so do the mixologists. After all, exquisite drinks don’t merely...  more »

Cocktail Trends to Look Out For in 2020

With insights from SIP Exclusive and the Diageo World Class SA Bartender of the Year 2019, Owen O'Reilly, co-owner of Sin + Tax,Julian Short,Owner of Copper Monkey and Angostura...  more »

Bar tending and being a chef come together to make mixology.

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...