It was the year 1678. The international wine trade was in full swing, with French, Spanish, and Italian wines zipping around the Continent, mainly to Holland and England. The result was a stroke of holy genius: Adding liquor not only preserved the wine but invented a new drink, fortified wine, the world’s first hybrid spirit. Think wine+vodka, beer+wine, rye+bourbon, tequila+cognac.
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
[Webinar on Demand] Sabor Webinar: Unlock Key Insights for Developing Culinary and Snack Products with Latin Flavors
Watch our Sabor in America Webinar: Unlock Key Insights for Developing Culinary…
Last week, our Marketing, Sensory, Consumer Insights and Innovations team…