Latest Articles

Augmented reality by BMW as a man holds up a phone that adds elements to a car romancing the consumer

Trend Perspectives by Cynthia Maxwell: Romancing The Consumer

By Cynthia Maxwell, Trend Forecasting 2016 at home purchasing experiences were full of flash sales, real time analytics, grocery delivery services, marketing through Facebook,...  more »

03/22/2017

Good Libations

Tags: Coffee, WineSource: www.tastingtable.com

Wine-Infused Coffee Is Here to Make Everything Better

For those particularly long, grueling days when your brain needs caffeine but your heart needs a drink, wine-infused coffee is here for you. After two years of working on the...  more »

Cauliflower Grits Are The New Cauliflower Rice

There are few things more comforting than tucking into a bowl of carbs with reckless abandon. As a skinny kid with an unstoppable metabolism, I'd eat staggering portions of...  more »

A Marketer Explains Why Red And Pink Candies Are The Most Popular

We all instinctually know it to be true: red candy is the best flavor of all the candies. And by red, we mean all shades of red that includes pink, too. Even if we can't say what...  more »

Symrise Turns Up the Heat at Snaxpo 2017

Symrise is pleased to announce that we will once again be exhibiting at SNAXPO from Sunday, April 2 to Tuesday, April 4, 2017 at the Savannah International Trade and Convention...  more »

90's nostalgia comes to the donut world with donuts targeted at millennial consumers
03/20/2017

Beyond the Plate

Tags: Snacks, BakerySource: www.buzzfeed.com

There's A Store Making Donuts Based Off Of '90s Snacks

There's A Store Making Donuts Based Off Of '90s Snacks, Because Heaven Is Real Pass the Cosmic Brownie donut, please. ( h/t HelloGiggles ) Erin La Rosa BuzzFeed Staff 1. The '90s...  more »

Craft booze is booming in Austin for SXSW Festival 2017

Come for SXSW, stay for the booze: Austin's hipster cachet greased by a craft liquor boom

To the probable delight of revelers attending this year's annual South by Southwest conference in Austin, Texas, craft distilleries are becoming a growing feature of urban culture....  more »

Chocolate is booming in Guatemala
03/20/2017

Sweet Talk

Tags: ChocolateSource: www.nbcnews.com

Guatemala is experiencing a chocolate boom

ANTIGUA, Guatemala -- The smell of chocolate permeates the long narrow alleys and cobblestoned streets of Guatemala's ancient colonial capital. It wafts out behind the colored...  more »

2017 Bakery Trends: Flavor and Function

Bakery food innovation in 2016 was a study in opposites with new product action focused at two extremes. There are indulgent products focused on taste as well as and healthful...  more »

Ten trends at Expo West 2017

What's old is new again in natural and organic product launches. Ancient wisdom, a notion of back-to-basics nutrition, remains a driving force in packaged food and beverage...  more »

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Events

03/21/2017
Symrise Turns Up the Heat at Snaxpo 2017

Symrise is pleased to announce that we will once again be exhibiting at SNAXPO...

03/08/2017
Symrise to Attend the 2017 RCA Annual Conference in Puerto Rico

Symrise is excited to announce that we will be joining a whole host of culinary...