The Next Big Hybrid Foods
More than ever before, creative hybrid foods are emerging and going viral thanks to social media platforms like Instagram and Tik Tok where users are trying to find the next big,... more »
Latest Articles
Beating the Beverage Buzz: Analyzing Healthy Drink Trends
Healthy drinks are hitting supermarket shelves, sports stores and spa boutiques alike. Marketing companies are spinning out narratives that accentuate what seems like every... more »
[Video] Top Flavor Trends Investigation for 2020
Every year, our Marketing, Sensory and Consumer Insights team takes pride in selecting the most cutting edge flavor trends that are predicted to drive food and beverage for the... more »
World Beverage Innovation Awards 2020: Finalists Announced
“The World Beverage Innovation Awards truly celebrate some of the most ambitious new products and developments of the year from both new and established brands in the global... more »
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and especially the most vulnerable. Food is the essence of life and the bedrock of our cultures and... more »
Trendspotting: CBD Sports Beverages
From flavored vodka to French sake, we take a look at some of the new products hitting the shelves around the globe this month. [more...] more »
25 Of The Best Whiskey Cocktails To Make This Season—and Beyond
I typically enjoy my whiskey three ways—in this order: neat, with a splash of water, and on the rocks. That’s not to say I don’t appreciate a well-made cocktail, but I prefer them... more »
The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2020
Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General Mills just announced the... more »
Trending Ingredients and Health Benefits in Functional Ready-to-Drink Beverages
Beverage consumers want products that deliver on taste while providing a wide variety of functional benefits to support health and wellness goals. [more...] more »
Oktoberfest Goes Virtual As Beer Sales Chug Along
The annual Oktoberfest celebration is one of the largest folk festivals in the world with millions of visitors from around the world descending on Munich to experience tons of... more »
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Events
10/16/2020
Join Symrise Flavor North America in Celebrating World Food Day 2020
World Food Day is calling for global solidarity to help all populations, and...
09/21/2020
Webinar: How to Create Food and Beverage Gen Z Will Crave
Gen Z holds a large stake in the future of the food and beverage industry. Our...
