What is In-Sight?

In-Sight is an online information platform and news aggregation site developed and maintained by Symrise. The goal of In-Sight is to provide Information, Innovation and Inspiration to members of the food and beverage industry, as well as anyone who has a passion for food and drink.


Technology can create a climate of information overload, making it difficult to locate or identify what’s valuable among the white noise. Symrise’s marketing and consumer research team has created In-Sight to simplify your search for what’s important. In-Sight is the place to go for the latest, most pertinent news about what’s happening in the savory, sweet, and beverage segments and the events that support these categories. In-Sight gives you an organizational platform that spans timely news articles, reports, white papers, infographics and more, all sourced from mainline news outlets, magazines, trade communications and other sources. In-Sight saves you time and helps you gain full awareness of global food and beverage information.


Innovation is what Symrise is about. When you use In-Sight on a regular basis, you have the assurance that you are among the first to be informed about our latest innovations and discoveries. In-Sight is the ideal site for discovering, addressing and anticipating the technological and scientific advances that are likely to have an impact on your responsibilities. It's a place to explore the innovations of the industry through the eyes of Symrise.


In-Sight is not only about food and beverage. It's about anything that drives inspiration. Awareness and understanding of the nuances of global events and cultural icons is the undercurrent of what inspires and influences the actions of thought leaders, business heads and entrepreneurs while also penetrating consumer psyches. By citing all that is inspiring, we hope to forge another path to your own Innovations.

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