Taste, price and style are the three most important purchase drivers for American beer consumers, a new survey says, whi...

Taste, price and style are the three most important purchase drivers for American beer consumers, a new survey says, while 63% of respondents prefer beer brewed by small independents. Web survey company SurveyMonkey surveyed 300+ people on behalf of Mother Road Mobile Canning - a mobile canning company - to ask how purchase decisions are made in the beer aisle.

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