SodaStream ( SODA) is slumping as a platform for making flavored carbonated beverages, so the Israeli company is ready t...

SodaStream ( SODA) is slumping as a platform for making flavored carbonated beverages, so the Israeli company is ready to hose its old image down. With soft drink consumption waning and sparkling water on the rise, SodaStream is changing the way it approaches its marketing strategy.

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