People were so enamored with the concept of this treat-as depicted in the 1964 Roald Dahl novel Charlie and the Chocolat...

People were so enamored with the concept of this treat-as depicted in the 1964 Roald Dahl novel Charlie and the Chocolate Factory-that Quaker Oats Company, which financed the 1971 film version, decided to make it a reality.

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