Whether you prefer whiskey, vodka, gin, or rum, you may have noticed some recent shifts in the liquor business. In an international, incredibly broad industry, it's hard to know which trends are causing seismic shifts, and which are just blips on the radar. So, Business Insider turned to Gilles Bogaert, CFO of Pernod Ricard, the parent company of brands including Absolut and Jameson.