It wasn't so long ago that "iced coffee" meant dumping day-old coffee over a cup of ice. Luckily, times have changed: Pe...

It wasn't so long ago that "iced coffee" meant dumping day-old coffee over a cup of ice. Luckily, times have changed: People became more conscientious and particular about their coffee, and purveyors like Portland's Stumptown and Oakland's Blue Bottle introduced cold brew, a new breed of coffee specifically brewed to drink chilled.

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  Last week,  our Marketing, Sensory, Consumer Insights and Innovations team…