Dietary supplements are a $35 billion market that's growing at a rate of 7.6 percent. So who are the consumers driving the industry's growth? Who's taking supps, what are they taking, where do they store them in their homes, when did they start popping these pills and why do they take supplements?

Dietary supplements are a $35 billion market that's growing at a rate of 7.6 percent. So who are the consumers driving the industry's growth? Who's taking supps, what are they taking, where do they store them in their homes, when did they start popping these pills and why do they take supplements?

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