When Pop Fizz opened in Albuquerque's South Valley, the Alvarez family didn't have to go out looking for press. It came ...

When Pop Fizz opened in Albuquerque's South Valley, the Alvarez family didn't have to go out looking for press. It came to them. "It was a bright storefront, and the inside was renovated," says Carlos Alvarez, one of the store's co-owners. "That's something you don't really see in that particular part of town."

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