Where there's spice, there's a loyal shopper. New understanding about how people who love spicy foods eat-and shop-is fueling the latest wave in making packaged foods hotter. "You get endorphins when you eat something really spicy," which feels adventurous to flavor-seeking eaters, says Krista Lorio, senior manager of consumer insights for General Mills Inc., which owns Cheerios, Betty Crocker and other brands.
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Sabor Webinar: Unlock Key Insights for Developing Culinary and Snack Products with Latin Flavors
Join the Symrise North America Food & Beverage Marketing Team today, November…
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