American menu development relies on the evolution of trends. While we may roll our eyes at Starbucks' Unicorn Frappuccin...

American menu development relies on the evolution of trends. While we may roll our eyes at Starbucks' Unicorn Frappuccino, or any "next trending ingredient" for that matter, trends are, after all, what keep the foodservice market dynamic, competitive and enticing. Even more so today, with the added aspect of social media and digital buzz-making-trends keep us talking about food.

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