Bottled water is expected to outsell soda in the U.S. for the first time ever in 2016, a shift that's reportedly due to people's concerns about contaminated tap water as much as people's concerns about sugar-spiked soft drinks. According to Euromonitor, Americans will drink an average of 27.4 gallons of bottled water this year-1.2 gallons more than the amount of soda they'll consume.
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
[Webinar on Demand] Sabor Webinar: Unlock Key Insights for Developing Culinary and Snack Products with Latin Flavors
Watch our Sabor in America Webinar: Unlock Key Insights for Developing Culinary…
Last week, our Marketing, Sensory, Consumer Insights and Innovations team…