Latest Articles

Chaos And The Consumer Psyche…How To Look At Food Trends Now

Food trends guru Maeve Webster dives deep into the complexity and chaos of food trends and shifts between comfort and wellness and back. Plus: When…
Read more

A Hard Seltzer Smoothie War Is Brewing in America’s Heartland

First came the nationwide firehose of hard seltzer. Then, on a parallel path, brewers began loading up their kettle sours with buckets of fruit puree…
Read more

Sustainable and Climate Friendly Food and Beverage Trends

Trend Perspectives by Cynthia Maxwell With Earth Week celebrations from April top of mind, I’m exploring Symrise’s Global Trendscope® trend…
Read more

Soft Drinks Enjoy A Brand Equity Boost During The Pandemic

Soft drinks were the most successful segment of the fast-moving consumer goods market (FMCGs) when it comes to growing consumer relationships during…
Read more

The Pastry Revolution Will Be Instagrammed

Instagram pop-up bakeries are a surprisingly exciting product of the pandemic. Nowhere are they more thrilling than in Los Angeles. "I used to say I…
Read more

Culinary Chronicles: Unearthing What It Means to Be a Modern Vegetarian (Part 1)

Culinary Chronicles by Donna Wesson This issue of Culinary Chronicles, written by Donna Wesson, is based on our Modern Vegetarian study. Through…
Read more

[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between hard seltzers and canned cocktails. The flavors that made up our 64 team…
Read more

New Data Finds Trending Differences Between Bread And Cake Consumers

Recent data from Innova Market Insights pointed out the trending differences between bread and cake consumers. These consumer trends reflect the…
Read more

12 Comfort Foods From Around The World

Opinions on what is comfort food are widely different, and there seems to be no consensus in sight. Some of us like our ultimate comfort food greasy…
Read more

The One Thing Everyone's Adding to Their Water Right Now, Say Experts

There's a new health obsession taking over your Instagram and/or TikTok feed. It may look kind of gross, but people are buzzing about its body…
Read more

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between…

Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been…