Latest Articles

This Cake Trend Is Literally on Fire

The internet loves a reveal: a Princess Diaries-esque makeover scene; a home renovation; a gender reveal, for better or worse. It’s no wonder then…
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Embracing the Seasons: How Businesses Harness the Power of Seasonality in a Modern World

Throughout human history, the ebb and flow of seasons has dictated how we eat and drink. But the modern world lets us circumvent the availability…
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Evening Snacking Trends: What snacks are people reaching for?

Who doesn’t love a tasty snack now and then? There are many reasons why people reach for a snack, ranging from physical to emotional. While snacking…
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Sweet Trends for Gen-z Consumers

Gen Z consumers, now in their teens and early 20s, are different from prior generations in a few key ways. When it comes to product purchases, they…
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Exploring Florals in Food and Beverage

As wild mushrooms continue to rise on the food and beverage trend charts, a natural progression to other botanicals seems fitting.  2023 is the year…
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Why Mocktails Remain So Popular

Spirit-free cocktails have most definitely hit the mainstream. Mocktails made the top 10 of Yelp’s 2023 Food Trends. The crowd-sourced local business…
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Trendy Secret Menu Items

There will always be easy-going consumers who order from the set menu and experience food exactly as the chef intended. However, it behooves…
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What’s New in High-Protein Snacks?

Whether consumers are dieting or pursuing a bulking regimen, getting enough protein from food alone can be tough. It’s no surprise, then, that the…
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Cereal before bed? Food makers push ‘sleep’ snacks at night

You’ve heard of breakfast cereal. But what about bedtime cereal? Post Consumer Brands, the cereal company known for Raisin Bran, Grape-Nuts and Fruity…
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3 Benefits of Drinking Chlorophyll Water

It's safe to say that chlorophyll water is a one of the hottest wellness drink trends right now. In fact, "#chlorophyll" has over 550.7 million views…
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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…