New product innovations are getting a boost from positive social media reviews. "There are 1.3 million UPCs in the marketplace every year which I think of as kids yelling 'Buy me! Buy me! Buy me!'" said Larry Levin, EVP of Industry Insights for IRI during a webinar Thursday.
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Events
[Webinar] Plant-based Demand Transforms Sweet Categories
The demand for plant-based solutions in cultured products and frozen desserts is…
[Webinar] Beverage Innovation in a Plant-Based World
As consumers steer away from dairy-based beverages, plant-based alternatives…
