New product innovations are getting a boost from positive social media reviews. "There are 1.3 million UPCs in the marke...

New product innovations are getting a boost from positive social media reviews. "There are 1.3 million UPCs in the marketplace every year which I think of as kids yelling 'Buy me! Buy me! Buy me!'" said Larry Levin, EVP of Industry Insights for IRI during a webinar Thursday.

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