GAVLE, Sweden—Consumers perceive coffee labeled as "eco-friendly" tastes better than non-labeled coffee, and are wi...

GAVLE, Sweden—Consumers perceive coffee labeled as "eco-friendly" tastes better than non-labeled coffee, and are willing to pay more for it, according to a new study published in the journal PLOS ONE. Participants were categorized as either "high sustainability" or "low sustainability" based on ...

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