Confectionery brands have just three seconds on the shelf to be noticed by consumers, according to Saatchi & Saatchi X. ...

Confectionery brands have just three seconds on the shelf to be noticed by consumers, according to Saatchi & Saatchi X. How can companies maximize these precious moments? Research from shopper marketing agency Saatchi & Saatchi X found that 82% of purchase decisions in 2014 were made at the shelf, up from 70% in 1995.

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