If you're like me, you've probably consumed more than your fair share of media reports, research, and write-ups aimed at...

If you're like me, you've probably consumed more than your fair share of media reports, research, and write-ups aimed at deciphering the millennial mindset. As marketers and advertisers, we may once again be guilty of overanalyzing the heck out of any and all available data points, the goal being to put everything into neat buckets for our paying clients and prospects.

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