Domestic and exotic fruits finding favor in the beverage market include lemon, lime, peach and strawberry, which are commonly used in sparkling water, while up-and-coming exotic flavors include blood orange, passionfruit and guava, says Holly McHugh, marketing associate for Niles, Ill.-based Imbibe. [more...]

RELATED: Beverage Trends at the Winter Fancy Food Show

Each year, the Symrise team heads to the Winter Fancy Food show in San Francisco to check out the year’s latest and upcoming beverage trends from producers all across the country. We’ve selected a few of the category’s most exciting trends that we experienced out west.