"We're open all day and were seeing that our customers increasingly didn't want to drink alcohol midday, so I tried to g...

"We're open all day and were seeing that our customers increasingly didn't want to drink alcohol midday, so I tried to give them some equally appealing alternatives," said Erik Lorincz, the American Bar's head bartender. Generally, these nonalcoholic drinks are less pricey than regular cocktails.

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