Health and wellness beverage product developers have no boundaries, as better-for-you means something different to every consumer. Most concepts make a connection by promising a benefit, but from there, anything goes. With some health and wellness beverages, the promise may simply be to contain fewer - or zero - empty calories, e.g., added sugars. [more...]
Thirsty for more?
Quench your thirst for daily beverage trends - join In-sight!