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6 Major Craft Beer Trends You'll See This Summer

This week, an iconic New York City restaurant just reopened as one sign that summer could see life as a little more "normal." With a promising outlook…
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The Global Cocktail Trends Brought On By Covid-19

While the pandemic has been felt universally, the unevenness of lockdown restrictions has lent wildly different experiences to bar owners and cocktail…
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A Hard Seltzer Smoothie War Is Brewing in America’s Heartland

First came the nationwide firehose of hard seltzer. Then, on a parallel path, brewers began loading up their kettle sours with buckets of fruit puree…
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Top Ten 2021 Food Trends Identified By The Food People

Demand for luxury products, thriftiness and the link between gut health and mental health have been identified as top 2021 consumer food trends by…
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Soft Drinks Enjoy A Brand Equity Boost During The Pandemic

Soft drinks were the most successful segment of the fast-moving consumer goods market (FMCGs) when it comes to growing consumer relationships during…
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What's Hitting The Shelves? New Beverage Launches

From Guinness' nitro cold brew coffee beer to the latest RTD launches, we take a look at some of the new products hitting the shelves around the…
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Magic Mushrooms: The Next Big Thing In Beverages?

The shroom boom is in full effect. Many US consumers have readily embraced adaptogenic mushrooms – known for boosting immunity, relieving stress and…
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between hard seltzers and canned cocktails. The flavors that made up our 64 team…
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Asia-Pacific Embraces Immune-Health Focused Beverages

Traditionally, sugar has been ubiquitous in soft drinks as a key ingredient used to bring indulgence to consumers. Nevertheless, challenges stemming…
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Consumers Want Beverage Products That Enable A Healthy Lifestyle

Living a “healthy lifestyle” has become more than just maintaining a diet or exercise regime. The focus of a healthy lifestyle has shifted from being…
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between…

Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been…