Latest Articles

Alcohol Out, THC Drinks In: What 2026 Consumer Preferences Are Showing

Shifting consumer behavior in 2026 is pointing toward a noteworthy change in how adults choose to unwind and socialize. A recent trend report shows…
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Beyond Coffee: The Rise of Warm, Flavor-Forward Sips for Fall/Winter

As cooler weather sets in, fall hosting menus are expanding well beyond traditional coffee — and that shift says a lot about where beverage culture is…
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Good Libations

Tags: Drink Trends, Beverage, Bars Source: Symrise

Modern Cocktails: What’s Trending in Bars Across the U.S.

This article caught our attention because it highlights how cocktail programs across the U.S. are becoming more inclusive, creative, and…
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The Rise of Low-&-No Alcohol Drinks: Gen Z on Its Own Terms

This article caught our attention because it explores how younger adults are rethinking alcohol consumption and embracing low- or no-alcohol drinks in…
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Good Libations

Tags: Drink Trends, Beverage Source: Symrise

Celebrating Fall Flavors: Sip into the Harvest Season

This article stands out to us because it showcases how fall cocktails are bringing seasonal ingredients and creativity to the forefront. From apples…
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Good Libations

Tags: Gen Z, Drink Trends Source: FastCompany

Yes, Gen Z drinks now, but they're doing it their own way

This FastCompany article provides a nuanced look at how Gen Z is redefining alcohol consumption—not through total abstinence, but through more…
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Functional Non-Alcoholic Beverages: Innovation, Ingredients, and Opportunities

The non-alcoholic beverage category has transformed from a niche space into one of the fastest-growing global markets. Valued at $1.41 trillion today…
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Good Libations

Tags: Gen Z, Cocktails, Drink Trends Source: Esquire

Gen Z Doesn’t Drink Much. But When They Do, It’s This Cocktail

There’s no greater generational divide between Millennials and Gen Z than alcohol consumption. According to Gallup data, young adults today are…
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Trend Spotlight: Herb-Infused Coffee – Where Wellness Meets the Brew

Coffee remains a daily ritual for millions — and that ritual is evolving. As consumers seek beverages that not only deliver bold flavor but also…
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The Future Is Swalty: 3 TikTok Trends Reshaping Food Retail

Viral social media trends can often translate to real-time impacts for brands – and the algorithmic pull of TikTok is particularly strong. “TikTok’s…
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Symrise Will Be at PLMA This Year

This year at PLMA - Private Label Manufacturers Association, discover how…

Celebrating a New Chapter in Health & Nutrition Innovation

At this year’s SupplySide Global, we had the meaningful opportunity to recognize…