Gen Y, not boomers, influence buying habits most by Dan Malovany SCOTTSDALE, ARIZ. - Born from 1977 to 1995, millennials...

Gen Y, not boomers, influence buying habits most by Dan Malovany SCOTTSDALE, ARIZ. - Born from 1977 to 1995, millennials are the largest generation since baby boomers with 79.8 million. Together, they have $1 trillion in spending power.

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Year to year, consumers’ food and beverage choices evolve through the influence…