When it comes to maintaining a healthy weight, many Americans fall short. Statistics show that nearly 40% of adults in the U.S. are obese. In addition, over 11% of Americans, or 34 million adults, have type 2 diabetes.

These conditions may contribute to a range of other health risks, most notably heart disease, high blood pressure and cholesterol, and high blood sugar. Weight loss is one way to combat these health concerns.

Of course, weight loss isn’t easy. Hormonal changes, muscle loss, and metabolic slowing related to age can contribute to this, especially after the age of 40. However, being overweight can also make it harder to lose weight in general.

In the last two decades since the first GLP-1 agonists were approved by the Food and Drug Administration (FDA), several options have been developed to aid in weight loss. How do these drugs work, and what impact do they have on consumer food choices?

What are GLP-1 Agonists?

Glucagon-like peptide 1, or GLP-1, is a hormone found in the lower gastrointestinal (GI) tract that helps regulate blood glucose levels, among other things. 

GLP-1 agonists are a class of medications most often prescribed to treat endocrine disorders like obesity and diabetes (type 2). These drugs mimic the effects of GLP-1 hormones, stimulating insulin production and delaying gastric emptying to help patients feel full and satisfied longer, potentially reducing hunger and promoting weight loss.

Increased Consumer Demand for High-Protein Products

Certain foods are known to increase the release of the GLP-1 hormone, specifically foods that are high in protein, fiber, and healthy fats. For those taking a GLP-1 medication, lifestyle changes like adding protein to the diet can enhance the drug’s efficacy.

Studies have shown that using a GLP-1 alone could lead to roughly 10-15 pounds of weight loss. Paired with lifestyle changes, this number could more than double to an average of 34 pounds of weight loss. It’s no wonder consumers taking GLP-1 are interested in increasing protein intake.

Which foods are best for increasing GLP-1 levels? Consider ingredients like:

• Avocados

• Cruciferous vegetables

• Eggs

• High-fiber grains

• Nuts

With options for both animal- and plant-based proteins on the menu or included in manufactured foods, brands can appeal to a range of consumer preferences.

Related: The Evolution of Health Supplements: From Gummies to Dissolvable Discs and Beyond

Innovative Products and Marketing Strategies

Although GLP-1 agonists aid in weight loss, they’re not without potential side effects, most commonly gastrointestinal issues like nausea, vomiting, and diarrhea. How can brands offer products that not only increase the benefits of GLP-1 agonists but also combat the potential side effects?

There are several strategies to explore. Portion control is an important aspect of weight loss, so offering compact serving sizes is a great place to start when catering to a weight-loss market. This is especially true for those using GLP-1 agonists who may have reduced appetite as a result.

For consumers trying to make the most of GLP-1 agonists, pairing protein with fiber and healthy fats is ideal. This not only enhances benefits but could help when maintaining healthy digestion.

Finally, consider adding value with ingredients like ginger that may help to relieve GI side effects. In terms of marketing, target health-conscious demographics with products that appeal to anyone interested in weight loss.

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Long-Term Health Impacts

While GLP-1 agonists could have severe long-term side effects like pancreatitis and medullary thyroid cancer, these are extremely rare. The short- and long-term benefits often far outweigh potential side effects.

Whether consumers are seeking ways to maximize the benefits of GLP-1 agonists or they’re simply interested in weight loss, increasing protein intake can be a factor. 

Food and beverage companies looking to capitalize on this trend must consider how to innovate and market products that enhance benefits and reduce side effects for consumers.

To learn more about our products and insights, get in touch with our team at Symrise today, Contact us here!